Balance employee &
customer experience
Why Companies Struggle to Manage Their Most Valuable Asset
Reputation drives customer loyalty, attracts top talent, and influences investors – yet most companies fail to manage it effectively. Despite accounting for over half of a company’s market value, reputation is often handled through abstract concepts and inconsistent measurements rather than a structured approach.
Data is fragmented across departments, countries, and years, making comparisons impossible. Existing tools fail to integrate with core business processes, preventing companies from systematically measuring and improving reputation.
Without a clear, data-driven strategy, reputation remains unmanaged – despite its critical impact on business success.
Smarter Reputation Management
– No Extra Effort Required
You don’t need to change what you do – just do it a little smarter.
Reputation Survey makes customer and employee experiences comparable, turning everyday actions into measurable data. Instead of adding new tasks, it helps you optimize what you’re already doing – but in a way that delivers smarter business decisions and stronger results.
Built on ISO standards, Reputation Survey seamlessly integrates with existing processes, making reputation measurable like any other key business area. It ensures consistency across departments, countries, and teams, so you can track, compare, and improve with confidence.
Sounds too good to be true? Take our free Reputation Survey and explore 9 dimensions of internal and external data to see where you stand – and what your next step should be.
Key Benefits of the Reputation Survey
For Your Customers
- Higher quality and better service
- A right-first-time approach
- Independent validation of your commitment to excellence
For Your Organization
- Prioritize and manage reputation activities in line with strategy
- Simplify questionnaires with best practices
- Streamline management and clarify responsibilities
- Identify inefficiencies and improve processes
- Ensure continuous assessment and improvement
“Reputation Survey is the best and most straightforward way to manage your brand systematically”
Peter Ankerstjerne
Chief Marketing Officer
ISS
A survey as you know it – but much smarter
| Traditional Survey | Reputation Survey | |
| On-line questionnaire | YES | YES |
| Qualitative feedback | YES | YES |
| Time and resource-efficient framework | NO | YES |
| Comparable over time & place | NO | YES |
| Prioritize efforts without interpretation | NO | YES |
| Compare internal and external experience | NO | YES |
| Activity alignment to the brand promise | NO | YES |
| Importance versa performance | NO | YES |
| Compatible with standards and management | NO | YES |
How it works
Step 1
Define & Plan
Identify survey focus, target groups, and timeline using the Reputation Survey Landscape.
Step 2
Share the Reputation Survey
Distribute the survey via email, website, social media and newsletters.
Step 3
Analyze & Improve
Workshop with best-practice feedback and recommendations to enhance performance.
Reach out to hear more about THE Reputation Survey
We offer telephone meetings, physical meetings, workshops, or additional material and examples.
Gain deep insights into customer & employee experience with a tested framework that eliminates guesswork, prioritizes measurable efforts, and aligns interactions with your brand promise.
